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Humans are bargain hunters at heart. Who wants to pay full price if one can buy the object of desire at a discount? Stock markets, too, are fertile ground for this way of thinking. However, stock markets do have an added complication that markets for goods and services lack. While one easily develops a sense for the fair price levels of bread, butter, air fares, haircuts, and restaurants; fair stock price levels are not that easy to gauge. So what is a bargain in the stock market anyway? And is there a good bargain strategy?