Economic Situation & strategy
September 12, 2025

Luxury instead of stocks? Tangible assets as an alternative asset class

Article by Nico Studenroth

Watches, wine, and whiskey instead of stocks and bonds: In times of economic uncertainty and volatile financial markets, more and more investors are discovering the world of tangible assets. Whether rare watches, fine wines, or vintage cars – investing in so-called "passion assets" is attracting new investors. The fascination with the exclusive meets the desire for value preservation and diversification. 

But are tangible assets truly a safe haven in turbulent times or merely an expensive hobby for enthusiasts? A look at the price trends of luxury investments reveals opportunities, risks, and current trends.